Sign up for TLA newsletter

Fill out your e-mail address
to receive our newsletter!
E-mail :


News The Hip Hop Generation Guide to Success
The Hip Hop Generation Guide to Success PDF Print E-mail
Written by Robert ID3029   
Monday, 25 September 2006 23:05

Kevin Liles who is responsible for helping discover and direct the careers of hip hop and rap artists Jay-Z, Ludacris, Ashanti, DMX, Ja Rule, Kanye West, LL Cool J, and many more hip hop personalities, possesses all the necessary "street cred" to deliver the message contained in his book ‘Make It Happen: The Hip Hop Generation Guide to Success’. Liles phenomenal success is more than just a modern-day Cinderella story. It's a tribute to his incredible work ethic and unwavering belief that anyone, now matter how tough their circumstances, has a shot of making it in the business world if they do it right.

In his book he tells how he rose from intern to president of Def Jam records in only nine years. He describes the experience of his impressive climb from an urban street kid with dreams of making it in hip hop to a top executive at a multi-billion dollar music company and demonstrates to readers how they, too, can attain their goals by applying a set of principles based on what he calls, "the hip hop way."

Kevin Liles groundbreaking book, ‘Make It Happen: The Hip Hop Generation Guide to Success’ is based on 10 Rules of Business, and is the first and only one of its kind on the market to share the wisdom of success with America's urban youth. Since that time, this same demographic has faced the ongoing aftermath of Hurricane Katrina and, according to U.S. census data released last month, poverty levels are at a record high. Some 13 million children now live in extreme poverty, an increase of 22%. Never before has this country's young people been faced such economic hardship on such a massive scale.

Kevin Liles is the face of the new generation of business leaders. At 38 he is the youngest and highest ranking executive in the music industry today, offering a guiding voice on how make aspirations for a better life become reality, and he does it in a clear, concise way that resonates with young readers unlike any "how to" career guide on the market.

The thousands of email messages he received from readers after the book first hit, thanking him for teaching and inspiring them to "break their chains," is testimony to that. One woman in New Orleans, who heard Liles'' speaking on the radio, even vowed to learn to read so that she could access his book.

"Every real success story in hip hop comes down to the same thing: someone who finds the will, the focus and the drive to achieve," Liles writes. "It doesn''t matter if you are male or female. It doesn''t matter what race or religion you are. It doesn''t even matter what hustle you choose." What does matter, he continues, is that you do not take "no" for an answer or abide the negativity of others. You empower yourself and make it happen.”

Infused with street smarts and the fresh pulse of hip hop itself, Make It Happen embodies Liles'' manifesto, "The only ghetto that can hold you down is the ghetto of the mind."

MAKE IT HAPPEN: THE HIP HOP GENERATION GUIDE TO SUCCESS by Kevin Liles with Samantha Marshall is available in paperback from Atria Books September 26th.

News The Hip Hop Generation Guide to Success

"This site is dedicated to the legacy of Tupac Shakur and all the other souljahs who dare to struggle; alive & dead"

The layout, text and images on this website are protected by (c) Copyright and may not be used or reproduced without written consent of [email protected].
No copyright is implied or expressed towards any of the pictures on the site except site images owned by ThugLifeArmy.com . ‘Hot linking’ of our content (images, text, audio and video) is strictly prohibited by law.
If our news articles are used we expect source credit and a live return link to be given to ThugLifeArmy.com.
The photograph of Tupac used on the home page is owned and copyrighted by Gobi. Photo is used with permission from Gobi to ThugLifeArmy.com. Many more of Gobi's photographs of Tupac can be seen in Gobi's book 'Thru My Eyes'.
Picture graphics and design are by [email protected] and [email protected] (Selphie)

Thug Life Army is a division of Star Sound Music Group®
7336 Santa Monica Boulevard, Suite 800 Hollywood, California 90046
E-mail: [email protected]
Privacy Policy | Contact Us | About Us | Sourcing Policy | DMCA | RSS Feed feed-image
(c) Copyright 2002-2024 www.thugelifearmy.com. All Rights Reserved